Creating Better UX with User Flows in Salesforce

Rakia Finley

Rakia Finley

Creating Better UX with User Flows in Salesforce with Rakia Finley


Designing effective user experiences are essential for applications to be successful. To create a cohesive user experience it requires developing user flows that ensure that the users are achieving the core actions within the application. We’ll walk workshop participants through the process of developing successful user flows and how to test these experiences. We will highlight UX best practices and discuss useful design patterns to factor into their Salesforce applications.

- Finding the zone with user experience
- Why user flows are important in Salesforce implementations?
- What are user flows?
- Design user flows
- Hands-on user experience design activities


Rakia is the CEO of Surge Assembly, a consulting firm designed to improve the growth of businesses and nonprofits by utilizing database development. Her work includes consulting on the use of software systems to achieve the corporate mission, information technology planning and the strategic use of technology.

Rakia also resides as the Co-Founder and Chief Innovation Officer of FIN Digital a full-service digital development firm building beautiful innovation applications, AI platforms, and IOT products for disrupters internationally.

Her involvement in the Salesforce community is a constant resource to future Salesforce leaders, Rakia is a Salesforce MVP and the Washington DC Women in Tech User Group Co-leader.

With over 15 years experience in the information technology industry, she has become an industry expert on organizational issues associated with program creation and growth. She is active in the technology-for-enhancement movement and is frequently invited to speak at conferences across the country, primarily focusing on business strategy, product development, and technology.

In 2016 & 2017 Rakia was named Washington, DCs top female programmer and in April 2017 was named one of DC's Top Female CEO and Rising Star.

She is a graduate of Hampton University, with a B.A. in Sociology and a graduate of Howard University, where she received her M.A. in Business Administration. She also holds Certificates in Computer Graphics and Web Design from the University of Maryland and a number of technology certifications from American University.

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Shane Hayes